Purple velvets bow black lace oversleeves

"NΦ DRESS" is a brand launched by designer YU LUQI while he was studying at Central Saint Martins in London.

He initially started making clothes because he couldn't find clothes that he wanted to wear.

"Φ" is a Greek letter that means perfection, but "NΦ DRESS" denies this. It conveys the message, "We don't have to look perfect. We don't have to be bound by fashion. It's important that we are ourselves."